art direction, photo styling
Target, A Bullseye View
April 2014
View full post: Manicure Muse: Nail Polish Colors Inspired by Spring Activities
Photography by Chris New
art direction, photo styling
Barneys New York, The Window
June 2014
The Carried Away: Summer Fridays series showcases four bloggers' summer getaway essentials and the bags they tote them in.
Photography by Chris New
art direction, user experience design, e-commerce web design
MILLY NEW YORK
May 2013
The MILLY collection has grown into an edgy, contemporary brand, and wanted a new site design to match. We led a complete overhaul of user experience and visual design for the MILLY e-commerce site and tumblr blog.
featured content in large image carousel, with smaller content tiles from the blog, lookbook and product pages below
each runway season has its own lookbook page featuring a runway video and individual looks with product details
custom theme built on tumblr platform to showcase wide variety of content types
art direction, photo styling
Target, A Bullseye View
2012–2014
Variety of food and lifestyle shoots for Target's A Bullseye View.
Photography by Chris New
art direction, photo styling
Target, A Bullseye View
2013
We created this image to celebrate the hard work behind our redesign of A Bullseye View in 2013.
Photography by Chris New.
branded content, art direction, user experience design, web design
Motion Picture Association of America, The Credits
Summer 2014
The Credits was created to put the focus back on the makers and creators of the film industry, from casting directors to production designers to composers.
We first established an overall aesthetic direction for the site through "style cards." In this case, we presented two options and ended up going with "Summer Blockbuster" for a bold, bright look.
The desktop home page design prominently features a large header image with bold type overlaid. Recent stories appear below as tiles.
art direction, photo styling
Barneys New York, The Window
December 2013
We concepted, styled and shot twenty gifs for the Barneys New York Holiday .gif Guide for displays in CO-OP stores across the country.
View full posts here and here.
Photography by Chris New
art direction, photo styling, food styling
Target, A Bullseye View
June 2014
We whipped up Chef Harrison Keevil's bacon ice cream and coke float to celebrate Target's long-standing partnership with the Coca-Cola Company.
View full post: Ice Cream Soda Recipe: Unique Twists on the Classic Coca-Cola Float
Photography by Chris New
